What Search Engine Spider Software Looks For
All the search engines look at the words in a web page and record where they found the words. Each search engine has a different way at looking at the web page:
Google's Spiders
The head section of the web page:
- The page title.
The page title is contained between the <title> and </title> tags.
<title>What Search Engine Spider Software Looks For</title> - Keyword and description tags.
Keywords and phrases are contained in the keyword meta tag.
<meta name="Keywords" content="keywords and phrases go here">Page descriptions are contained in the description meta tag.
<meta name="Description" content="Description of web page"> - The robots instructions.
Robot instructions are contained in the robots meta tag
<meta name="Robots" content="index,follow">if the website owner does not have access to creating a robot.txt file.
The web page content:
- Page headings.
Headings and subheadings are contained between the heading tags.
<h1>Heading 1</h1>
<h3>Subheading - H2</h2> - Keywords and phrases noted in the keywords and description meta
tags.
The search engine spider will take note of where and how the keywords and phrases you included in the keywords meta tag are used within the web page content.
- Image alt attribute.
Image alt attribute is the alternative text for the image.
<img src="images/200x50image.gif" width="200" height="50" alt="200 x 50 image"> - Text links.
Text links are hypertext links that are actual words, not image links.
<a href="path to linked item">Text which is linked</a> - Text link title attribute.
The text link title attribute are contained within the text link coding.
<a href="path to linked item" title="Page title linked to">Text which is linked</a>
Second Type of Search Engine Spider
The second type of search engine spider looks at:
- The page title.
- Page headings.
- Text links.
- The 100 most frequently used words within the web page.
- The words in the first 20 lines of text.
Third Type of Search Engine Spider
The third type of search engine spider looks at all the words in the web page.
To learn how to properly optimize your web page content, meta tags and web page title, we recommend:
- SEO Techniques - Step by Step An ebook with 20 chapters of step by step instructions and resources needed to optimize web pages for search engine placement.
- SEO Training Class This free search engine optimization class via Yahoo groups is where you can work step by step to learn how to optimize web pages and obtain help as lessons are posted.
If you found this web page a useful resource for your own website please link as follows:
All the search engines look at the words in a
web page. Each search engine has a different way at looking at the web
page.
URL:
